My assignment in Columbia was to make a marketing plan for the city of Popayan. A beautiful city where by law every building has to be white. It’s one of the very few cities in the world and reenact the parade of the crucifixion.  It was a real crucifixion and apparently, there is quite a fight to be that person nailed to the cross. I flew into Bogota and the weather wasn’t good so I waited a few days there and visited the gold museum and many other historic buildings.
Finally, the weather cleared enough and I had the most amazing small plane ride between the mountains.  at some points, it seems that the wings of the plane were just about touching the sides of the mountains.
Upon my arrival in Popayan, I was met not only with the mayor and other dignitaries but also the owners of the seven small hotels that I was to be working with.
it was quite a welcome committee.
My plan was to work with each hotel for a week and do the usual things that I do. Plus Create a marketing plan for the city itself. The hotels were small and were mostly converted Convents.
One such hotel advertised itself as a honeymoon destination with the cover photograph of a large bedroom with one single bed on each wall!
They had great boxsprings and mattresses topped with lumpy flock pads. I said these pads must go and the two sisters running the hotel really got into the act and grabbed these pads and threw them out the windows chanting “Barbara said they must go“. “ Barbara said they must go” where they all landed outside on the parking lot.

Typical hotels in Popayan





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Visiting the Hill Tribes

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